McDonald's Global Hiring Tech Shop
McDonald's wants its franchisees to succeed, and part of success is hiring a qualified workforce. To showcase state-of-the-art hiring practices and tools, McDonald's holds a conference for its store operators; in 2020 the technology and design arms of my employer, AMS, was hired to create the Global Hiring Tech Shop, a one-stop-shop for a diverse range of tech products and integrations the franchisees could leverage during their hiring processes.
As a designer for AMS' Employer Brand & Marketing department, I created an interactive app that could run on a kiosk during the conference, with the idea that attendees could be introduced to the Global Hiring Tech Shop and its products without having to rely on a host at the booth. The kiosk's interface included introductory animations and custom-made iconography, and required me to learn new software suited for the touch-enabled display McDonald's had purchased for the booth. I also created promotional videos for the products that featured actual franchise owners and eye-catching motion graphics.
Unfortunately the pandemic hit and the conference was cancelled. Pivoting, our team created a website to feature the products and their videos. I was tasked with page design and collateral creation for the microsite.
McDonald's Global Hiring Tech Shop! Icons and design by me.
This short animation was created as the kiosk's screensaver to attract the interest of conference attendees.
1/5: Conference attendee's start here, at the kiosk app's starting page.
2/5: Animated icons designed for the home screen. The icon's action loops are staggered intentionally to keep the screen moving as often as possible.
3/5: After making a selection from the home page, this page of the kiosk app shows products in the chosen category...
4/5: ...or, users can swipe through all product options and go directly to the product detail page, where a video promoting the product is waiting.
5/5: Example of a product detail page featuring a custom-made promotional video.
1/3: One of many promotional videos created, blending live footage, promotional footage from the product vendor, and motion graphics created in After Effects.
2/3: Another promotional video.
3/3: A third promotional video.
1/5: Login page for the GHTS microsite.
2/5: Home page for the GHTS microsite.
3/5: Information about my employer, AMS, for the GHTS microsite.
4/5: One of many product pages for the GHTS microsite.
5/5: Another of many product pages for the GHTS microsite.
This video was an additional ask for the client, the McDonald's US People division. I edited the video and created graphics as needed.