Text-dominant promotional design with limited color palette.
Detail of original "Cinema at the Square" mark.
Detail of headline copy.
Product details: Promotional poster / experimental typography
A text-dominant promotional poster, to advertise a special screening of a classic movie at Playhouse Square’s “Cinema at the Square” series. To highlight a key dramatic theme, I chose the dialogue “Some places are like people. Some shine. And some don’t.”, as it reveals a core conflict within the main character, Jack Torrance. The writer’s social obligations serve as an excuse for his failed creative ambitions, and those obligations eventually become a source of frustration, resentment, and finally hostility.
To emphasize my concept, I styled the poster like Jack Torrance’s typewritten work in The Shining, making it instantly recognizable to fans of the film.